Sezi is a custom website for high-end upscale hair studio, which has a colourful and vibrant theme.
Time Line
January 2022 – May 2022
My Role
UX UI Designer/ Branding
Tools
Figma, Adobe Illustrator, WordPress
Understanding the Problem
During our research of the market, we discovered that many hair salon websites had complicated booking systems with unclear prices, which was a major issue for users. This resulting in poor online discovery and a greater reliance on phone or in-person bookings. Furthermore, poor marketing practices limit clients to word-of-mouth recommendations, making it challenging to attract new customers. Our team recognized the need for a trustworthy hair salon website that fosters strong connections with clients, while also boasting a unique design to attract high-end hair styled customers. Therefore, we aimed to simplify the booking process and make the pricing transparent to the users while providing a visually appealing and user-friendly experience that encourages clients to book online .
Reseach Process
User Research
Our team made a user survey with 8 participants to find out their experiences in using hair salon websites and their biggest pain points when using the websites. Furthermore, we wanted to know their preferences in hair styles, where they get inpiration, and amount of money they spend on hair products and cuts to expand in marketing as well .
Main Pain Points
- Low quality hair salon websites
- Lack of informations about the prices
- Lack of hairstylist informations
- Prefer same hairstylists every time
User Persona
Design Process
Low-Mid Wireframe
Our team designed a low-fi wireframe of our app that solves the pain points of the sellers and buyers. Users who are willing to purchase or barter skills can easily navigate to the categories to find the freelance projects they need. Users who wants to sell their skills can create their own unique posts by navigating to Projects in the nav bar.
Logo Design
Logo Ideas
We came up with different logo ideas for Sezi. We tried to create logos that suites the theme of Sezi, which is strong, unique, and futuristic
Final Logo
This is the final logo of Sezi. The letters in the logo are connected to symbolize a connection with Sezi’s clients. The logo is slanted to showcase various styles and bold personality. The colours are a mix of organic and inorganic shapes which represents Sezi’s refinement and out of the box style. The colours used for the logo is vibrant colours that matches Sezi’s color scheme.
Style Guide
Final Design
- Perfect Match – Perfect match helps the users to find the best hairstylists for them by going through simple questions.
- Services – Users are able to quickly make an appointment inside the hairstylists page.
- Products – Sezi provides variety of products and allows the users to purchase easily.
